For my project, I chose Flickr as my medium.  Flickr is a application available to anyone who has the internet to organize and share any or all of their personal photos.  Flickr is a easy way for families and friends to share photos and stay tuned in to their loved one's lives while not being there in person.  My project portrays "flickr" as a medium to help families stay together through the holidays if they are not able to actually be together in person.  A lot of families are unable to be together for each and every holiday and flickr is such a great application that people can "be there" with their families for each holiday.  

The content of flickr would be digital photographs, text, html links possibly to bring people to the individual's personal homepage or blog.  The message of flickr that McLuhan might say would be the ability to immediately share photos, and the ability to share experiences with people who are far away.  The concept of flickr is a great application that allows anyone to stay updated on what their loved ones are doing and be able to visually see the products of their experiences.