Foursquare is a new Medium that was introduced to public not too long ago. The content of Foursquare is pictures, text, maps, gps locations, and html links. The message of Foursquare is, in my opinion, that everyone has instant communication to their friends. The main message of Foursquare would be the gps locations and the "check-ins" that take place on Foursquare. Friends can see where you "checked in" at and then they would know where you are at that moment. Another purpose of Foursquare is to advertise. Foursquare is used to advertise stores and sales and users of Foursquare get additional treatment because they are a part of the Foursquare network.
Skype and even more amazing, SkypeMobile, is an amazing medium we use to keep in touch with our loved ones while away. The content would be digital video, text, html links, and digital photography because of the messaging feature within Skype. The message would also be instant communication. This is as close as you can get to person to person communication without actually being there with the person. This does not necessarily eliminate the use of phones because usually Skype would be used somewhat sporadically. It just allows people to communicate with people far away and is really the only Medium that allows people to have real-time chat with someone far away.
Facetime is becoming big as iPhones and other Smartphones are coming out with this feature. The content of Facetime would be real time digital video and audio. It is similar to SkypeMobile but this is a feature that is integrated into the Smartphone so it is just like having a computer right in your hand. The message would again be instant communication but, similar to Skype it is to see and hear people you may not have a chance to see for a while. It has definitely increased the time spent on phones because instead of being on a computer to Skype, people are able to Facetime each other straight from their phones. Some people may use it instead of a phone call or text to show a friend something because you can show them through video instead of a picture and they do not need to wait for a response they will instantly be able to get feedback.
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